This further increases the chances that users will click and convert, making Pinterest ads extremely powerful and effective. Pinterest ads show up natively in feeds, seamlessly fitting in with other content. Plus, 89% of pinners are using the platform to shop for future purchases, making the chance for conversion that much higher. Pinterest has over 320 million monthly active users, which gives you a large audience for your ads.

Let’s dive into everything you need to know about Pinterest advertising targeting and how you can put together the most effective Pinterest ads for your business. Understanding how Pinterest ad targeting works is key to creating great ads that generate the most buzz, awareness, traffic and conversions for your buck. While you might know a lot about creating great Pinterest ads, are you showing them to the right people? Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. A huge part of social media advertising is making sure you’re targeting the right audience.

Everything about pinterest